A comprehensive overview of the milestones achieved, ongoing initiatives, and the strategic roadmap ahead.
A snapshot of the key areas we have been working on and the progress made across all fronts.
Complete overhaul of login, search, checkout, and pricing systems for a superior user experience.
Consistent content creation and strategic posting across Instagram, Pinterest, and LinkedIn.
Strategic planning for search engine optimisation and paid advertising campaigns starting April.
Significant improvements to the core website systems to deliver a seamless and modern user experience.
Completely reworked the login and registration flow with OTP-based authentication, making it significantly more user-friendly and secure with a streamlined workflow.
Redesigned the search system with an advanced search option that provides a much more intuitive and user-friendly UI to browse and discover products effortlessly.
Implemented automatic product price calculation based on the square foot pricing configuration, ensuring accurate and transparent pricing for customers.
Optimised the checkout process with a multi-step flow, breaking down the purchase journey into clear, manageable steps to reduce cart abandonment.
Implementation of SMS gateway for mobile OTP-based login, enabling quick and secure access to the website directly via phone number verification.
Development of a full-featured blogging system to drive organic traffic, improve SEO rankings, and establish thought leadership in the industry.
Building a strong online presence through consistent, quality content and strategic platform management.
Created and shared more than 60+ photos, posts, and videos. Optimised profile presentation and strategically timed posts for maximum engagement and reach.
Profile has been created and initial setup is complete. Ongoing optimisation of boards, pins, and keyword strategy to drive visual discovery traffic.
LinkedIn strategy is planned and ready for execution. Will focus on professional networking, industry content, and B2B engagement opportunities.
Google My Business profile setup is in the pipeline. Will enhance local search visibility, manage reviews, and provide essential business information.
Preparing a comprehensive digital marketing strategy combining organic search and paid advertising for maximum impact.
As the website was not yet live, SEO work is scheduled to commence from the 2nd week of April. This will include on-page optimisation, technical SEO audits, keyword research, and content strategy implementation.
Google Ads campaigns will be thoroughly analysed and planned during April. A detailed quote and strategy will be prepared based on competitive analysis and target audience research.
Meta (Facebook & Instagram) advertising campaigns will be evaluated alongside Google Ads. The quote and campaign strategy will be shared post-analysis for informed decision-making.
Building robust internal tools and integrations to streamline operations and enhance business efficiency.
A dedicated stock management software is currently being developed by the team. This tool will automate inventory tracking, real-time stock updates, and supply chain synchronisation across all channels.
Customer Relationship Management integration is planned to be implemented once the advertising profiles are fully set up, enabling seamless lead management, customer tracking, and automated follow-ups.
A look at the key initiatives and milestones planned for the coming weeks.
Finalise website launch, complete SMS gateway integration, continue Instagram content cadence, and begin Pinterest optimisation.
Begin on-page SEO, technical audit, keyword mapping, and content calendar creation. Start blog content development.
Complete Google & Meta Ads analysis, share advertising quotes, set up ad profiles, and begin CRM integration planning.
LinkedIn & GMB activation, stock software completion, performance monitoring, and iterative optimisation across all channels.
Looking forward to driving impactful results together.